
Over time, Instagram has grown significantly as a social media platform and now competes with all the major social media titans like Facebook and YouTube.
As the platform continues to grow, it is difficult for companies to capture the attention of their followers. However, that does not stop them from using the platform. Don’t take our word for it – over 25 million businesses currently have accounts on Instagram and plan to spend 60% of their social media marketing budget on Instagram.
While the platform is seemingly waterlogged and has little growth potential, there are hacks you can use to take advantage of the platform’s vast capabilities. In this essay, we are going to break down some Instagram growth hacks that you can use to build your Instagram audience in your niche.
What is Instagram Growth Hacking?
Growth hacking is all about getting a large number of followers as quickly as possible. Overall, it’s all about experimenting with multiple ways to find content that resonates virally. It is a great fashion for companies that want to boost their brand awareness in an instant.
Today, some experts advise you that Instagram growth hacks can lose if not focused, planned, and executed properly and consistently. Striking a balance between fast, fleeting growth and fast, steady growth often requires planning before embarking on growth hacking.
How to outsmart the ever-changing algorithm
We often hear social media professionals complain about “limited reach” on the platform, but no one has yet figured out how to guarantee your reach.
The basic premise of the algorithm is that Instagram gives content to its drug addicts based on their efforts: their interests (what they like to see), their relationship (how important they are through comments or direct messages), and timeliness (latest content).
This means that the more drug users are attracted to your content, the more they engage with you, and the more you post your content during the most active times of the day, the better your chance of being discovered.
Then there are some style practices you can follow, regardless of the algorithm, to achieve Instagram’s stylish results:
Create a consumer profile: Understand who your followers are. This will give you a better understanding of the type of content you should be producing.
Optimize your profile for following your target audience: Use keywords that your followers are likely to search for, make your memoir clear, and develop a content strategy tailored to the followers.
Continuous production of quality content is essential for success on any social media platform. However, not only breadth is important for Instagram’s success, but also quality content that meets the needs of your followers.
Influence Instagram analytics: Post when your followers are most active. See how your posts are performing and check what gets you more reach and followers for better results.
5 Effective Instagram growth strategies for 2024
1. Use Instagram Roles
Instagram says itself: “Rolls is the stylish place to grow creatively, grow your community, and advance your career.”
Instagram drugstores currently spend about 20% of their time watching videos on the app, and it’s still the fastest-growing format. However, if you only have time to make a change in your social media strategy to prioritize growing your Instagram account, this is it.
Everything you need to know about creating high-quality Instagram Roles can be found in our blog post on how to use Instagram Roles for business.
2. Post regularly
Getting new followers is only half of Instagram’s growth equation. The other half is to keep following so that your total number of followers keeps growing. It requires a steady stream of valuable content that keeps drug addicts engaged without crowding their feeds.
April 2022 Global State of Digital Update report says that the normal business Instagram account posts 1.64 top feed posts per day, broken down by
l 58.6 printed articles
l video messages
l carousel messages
Choosing the right gauge for your brand takes some experimentation. With all growth strategies, it’s a good idea to keep a close eye on your Instagram analytics to see what’s driving the stylish results.
3. Use appropriate hashtags
While hashtags aren’t important on all social media spots, they’re an essential part of Instagram. It’s important not to overdo hashtags as this can make a post appear spammy. Conversely, however, it is important to have enough hashtags so that your post reaches the right followers.
Many experts agree that Twitter posts with two hashtags look classy, while posts with three to four hashtags look classy on Facebook. Still, research from QuickSprout shows that Instagram posts with 11 hashtags perform in style.
In addition to including the right number of hashtags, checking your hashtags can make a big difference in the performance of a post. Precise differences, such as the singular and plural of a word, can even create the difference between thousands of active followers seeing your post. You can use your favorite keyword research tool, use a tech tool like Hashtagify, or just search Instagram yourself to see how words are performing and what content is showing for them.
4. Mix up your advertising strategy
Business used to be the all-important factor on social media platforms, but these channels are becoming more compelling through factual engagement on social media rather than persuasive opinions. Therefore, stop creating interactive content that inspires people to take action. Social media spots not only reward you, but drug users are also more likely to resort to and enjoy your content.
5. Collaborate with micro-influencers in your niche
Costing $13.8 billion, influencer marketing is an incredible tactic for raising awareness of your products and brand to serve your core purpose: offers, subscriptions, brand awareness, and recognition. Still, working with top influencers can be valuable for small businesses, which is where micro-influencers come in.
They are niche influencers with 1,000 to 10,000 engaged followers. Partnering with these influencers allows companies to target a truly specific following. 82% of consumers say they are more likely to purchase securities recommended by a micro-influencer.
Still, finding the right influencer is no child’s play. You need to ensure that they produce content that aligns with your brand values and has an engaged and authentic following, in addition to other effects such as their pricing and satisfaction quality.
To research influencers and make sure you’re investing in the right core for your brand, follow them, check their content, the reach they’re getting, and if they have any significant active drugs before moving forward.