It is a form of branding that involves printing on papers or materials that are much larger than the A4, letter or legal sizes, as the regular sizes are best described as 8. 5” x 11,” 11” x 17,” and the likes. Whether used indoors or outside, for vehicle graphics, building covers and outdoor event promotions to name but a few, large format printing is a cost effective and efficient way to get your brand noticed. Here are 10 key ways investing in large format printing can benefit your business:Here are 10 key ways investing in large format printing can benefit your business:
1. The business can gain more exposure with the help of the website, and therefore, more people will know the name of the business.
This is arguably the most prominent advantage of large format printing in that it allows you to make huge graphics. From gigantic vinyl banners, tall signs, and building wraps, to permanent full body wraps, it allows your brand to be seen and can reach as much as 80% branding effect. Whether displayed in the tradeshows, or installed on the façade of the building, large branding is eye-catching.
2. High Visual Impact
In large format printing, details become dramatic highlights; components that can transform an overall view. They also intended that photos and illustrations could be reproduced at scales greater than their actual size but with precision. They enable you to produce stunning visuals out of the content that you have and thus effectively appeal to customers. Car-sized images are arresting, commanding attention and providing enormous visual impact in any location they are placed.
3. It also facilitated higher levels of brand loyalty and recognitions.
Banners, posters, or signs that you print can help reiterate your brand personality whenever they are placed in different locations; this boosts brand loyalty and recognition. Co-branding makes customers to link the name of your firm, its logos, motto, colors etc. to the products and services that you deal in. This creates trust in prospective users of the products manufactured by these companies.
4. Versatile Applications
It can be applied to any permanent or temporary setting; internal or external setting; small or huge, from offices to convention halls – big format graphics are very effective for promotion. These floor graphics literally decorate the events spaces from wall to wall. Mobile billboards are car magnets and wraps that advertise organizations’ cars and fleets. Wallscapes become innovative and aesthetic additions to interior and exterior of the buildings. It’s not an exaggeration to say that now, the possibilities are virtually limitless!
5. Targeted Local Marketing
Large format graphics also provides narrowcasting for local advertising if installed strategically within cities and towns. By placing banners, billboards, wallscapes, etc. , in the areas with high traffic one can accurately target certain districts, facilities, attractions, and many other places of interest to the specified population.
6. Unique Environmental Backdrops
Various types of posters such as wallscapes, windows, and floor graphic decals can also fully transform standard environmental graphics into spectacular brand identity features. This can be used to draw attention in what may otherwise be mundane surroundings such as corridors, reception areas, doorways, windows, and other display zones. Meaningfully introduced graphics help transform even rather unmemorable areas into distinct ones.
7. Enhanced Exhibits at Tradeshow and Events
Other forms like large format signage, banners, and hanging graphics etc. are also necessary while when making an entrance at conventions, expos or during a pop-up shop. Large advertisements for a brand are easily noticeable on tradeshow floors with hundreds of other company’s exhibits in sight and the impression they make on the visitor is unique. It transforms curiosity into sales talk in this visual platform.
8. Grand Openings & Announcements that made us stand up and take notice
Large format prints also creates stir, traffic and word of mouth in big messages such as new products, outlets, facilities and the likes. Massive vinyl banners and outside building graphic advertisement prints create initial awareness before the actual event and confirm the message on the day of the event for extra visibility.
9. Cost-Effective Marketing & Advertising
It is significantly cheaper than other forms of promotions such as using the T. V, radio and internet advertising to mention but a few, hence the big value that the large format graphics offer. Some of the materials used in the production of these signs include vinyl that is ideal for reuse for quite a long time while others are ideal for temporary use because of the prices involved. From the perspective of square footage, a branded banner could generate altogether more total impressions per dollar than most other options.
10. Increased Revenue Potential
To top it all, all of the aforementioned – visibility improvement, impact, brand awareness, among others – place large format graphics as a highly credible investment that pays off in enhancing revenues. From reaching out to new clients and reminding existing customers of the brand, oversized prints are something that offer value across a number of value parameters, such as website traffic and leads through to sales and repeat purchases.
Thus, thinking big refers to the act of considering and focusing on a particular event or situation in its entirety.
In the case of the branded graphics, as well as large format printing big is beautiful to a certain extent. It may seem counterintuitive to consider brand signatures outside of small-scale marketing methods; however, these large logos are worth the grand investment as they increase awareness, visibility and ultimately sales. Whether placed inside a house, installed outside the house or built as a mobile print or incorporated into the architecture of structures – size is a strong medium in large format prints.
