The digital OOH advertising industry is presently supplied with fuel by urbanization as well as the advancements in technological infrastructure. However, when compared with the traditional out of home advertising methods and strategies, DOOH is quite visually stimulating for sure. It directly attracts the eyeballs of the youth population that is more into surrealistic aesthetics and pays much attention to phygital elements.
What is the need to implement OOH advertising as a part of your retail strategy?
There are various reasons that explain how efficient and effective out of home advertising can prove for a retail business. But instead of discussing those things, let us have a look at some specific news, observations and research results.
According to a study by WGSN, a very well known international magazine, after implementing 3D OOH advertising techniques, retail brands can easily reach out to a considerable amount of target users while simultaneously delivering 47 percent ad recall rates, out of which 35 percent is derived from mobile phones and 22 percent via televisions.
At present, we all are aware of the fact that the global out of home advertising market is gaining a lot of traction. In the near future, various studies and observations suggest that this market will become one of the most commonly used retail strategies and a considerable amount of retail business owners will put in more money and effort to meet people on the move and establish their brand’s identity in their eyes.
Here is something you need to know!
The OOH advertising way is considered as one of the most affordable, effective, and efficient ways of advertising. Well, this is because it provides around 180 percent returns on the invested amount while reaching a considerable amount of people at once.
Key 3D OOH advertising strategy to implement for your retail business!
If you wish to make the most out of a 3D out of home marketing strategy, it is essential for you to formulate and implement one that is customer-centric.
To accomplish the same, consider launching 3D OOH ads that encourage the people passing by to take a break from their phones and generate feelings of curiosity along with the harmony of experiencing something together.
Let’s have a look at some previously implemented 3D OOH strategies!
Example 1: When Extraction 2 was launched, Netflix found a very interesting and attractive way of promoting it to the users. They implemented a billboard featuring Chris Hemsworth, an Australian actor, on it. What made their billboard different and unique was the fact that Chris was actually sweating and people passing by could see and feel it by touching the surface of the billboard.
Example 2: Nike wanted to present in front of the audience the evolution of their Air Max Sneaker Model. To accomplish the same, they hired a leading retail agency that helped them launch a 3D billboard in China that was spread over two major screens. The 3D OOH further featured many attractive and interesting elements, including a scorpion, the hands of a robot, and 3D bubbles.
Winding up
This was our article on how experimenting with new things and implementing a 3D out of home advertising can help retail brands enhance the overall strategies of their business. We would like to conclude our article by informing and encouraging our readers to effectively leverage the abilities of 3D OOH for their retail businesses. Doing this will help them enhance their brand’s image along with boosting customer awareness.
