If you’re obsessing over keyword density or spending hours tweaking your titles, you’re wasting your time.
Seriously.
Google’s algorithms are way smarter than that, and your audience? They’ll sniff out inauthenticity faster than you can say “SEO hack.” So, what should you focus on? Quality content.
That’s what Google rewards, and it’s what your readers will love. Let’s dive into how you can create truly remarkable content that stands out using the Skyscraper Technique.
Step 1: Understand the Core Intent of Your Content
The secret sauce to writing great content isn’t just what you write, but why you write it.
Before you draft your next piece, ask yourself:
- What’s the main question I’m answering here?
- Why does my audience care about this?
For example, if you’re writing an article on “How to Plan a Family Road Trip,” don’t just slap keywords together. Dive deeper into the intent behind it:
- Affordable travel options
- Quality family bonding time
- Avoiding the chaos of airports
When your content aligns with your audience’s intent, it becomes naturally engaging and relevant—not just for your readers but for Google, too.
Step 2: Create Content for Real People, Not Bots
Want to win over readers? Write like you’re having a conversation with a friend. Imagine them sitting across from you, asking for advice. Your job is to be relatable, helpful, and, most importantly, human.
Here’s how:
- Simplify complex ideas without sounding condescending.
- Add personality—are you the tough-love type or the laid-back coach?
- Focus on real solutions to actual problems your audience faces.
Remember, surface-level tips won’t cut it. People can spot fluff from a mile away. Dive deep into their pain points, challenges, and questions.
Step 3: Use Keywords Wisely, But Don’t Overdo It
Yes, keywords are still important, but keyword stuffing? That’s a fast track to irrelevance. Instead, focus on related phrases and naturally integrate them into your content.
For instance, if you’re writing about “vegan breakfast recipes,” you can incorporate terms like:
- Healthy breakfast ideas
- Plant-based meals
- Easy recipes for beginners
Google’s algorithm understands context and connections, so there’s no need to cram in the same keyword over and over.
Step 4: Infuse Authenticity into Your Writing
Here’s the thing: AI can outline ideas, but it can’t replicate your unique voice. Readers crave authenticity, and that’s something only you can provide.
How to make your content stand out:
- Share a personal story or experience—even embarrassing ones.
- Be honest when something didn’t work for you. Vulnerability resonates.
- Keep your tone conversational and relatable.
Adding these human touches keeps readers engaged and makes your content memorable.
Step 5: Google Loves People-Centric Content (So Should You)
Google’s Helpful Content Update made one thing clear: People come first. Content that lacks value or feels overly optimized won’t make the cut.
Here’s how to ensure your content stays people-focused:
- Provide actionable tips that solve real problems.
- Make your article engaging, relatable, and genuinely helpful.
- Focus on creating an excellent reader experience—short paragraphs, easy-to-read formatting, and clear subheadings go a long way.
Step 6: Quick Hacks to Keep Readers Hooked
- Short paragraphs: Nobody likes reading walls of text. Keep it snappy.
- Conversational tone: Write like you talk—casual, approachable, and engaging.
- Ask questions: Encourage interaction. End your posts with questions like, “What’s your go-to tip for ___?” This fosters engagement and builds a community around your content.
Bottom Line: Let SEO Support Your Journey, Not Drive It
SEO isn’t rocket science. At its core, it’s about creating content that people love. Write with intent, keep your audience’s needs front and center, and let your personality shine. When you prioritize humans over algorithms, you’ll naturally create content that ranks well.
So, are you ready to level up your content game? Start by answering this: What’s the next big question your audience needs help with?
