so you keep hearing people talk about digital marketing like it’s some big complicated thing right well it’s really not digital marketing just means using the internet to tell people about your product service or brand it’s everything from running ads on facebook to making videos on youtube to sending emails to your customers or even posting stuff on instagram it’s all digital and it’s all marketing simple as that
why should anyone even learn digital marketing
let’s be real these days almost everyone is online people shop there they learn there they waste time there too and if your business or idea is not showing up there you’re missing out big time even if you don’t run a business you can still use digital marketing to build a career do freelancing get a remote job or even promote your side hustle it’s one skill that keeps growing and it’s not going away anytime soon
easy ways to start with digital marketing
okay so how do you start if you’ve never done anything like this before don’t worry you don’t need to know coding or be super techy first thing is to pick one platform or one skill like maybe social media or email marketing or content writing or even ads once you start learning one thing you’ll begin to see how it connects with the rest and slowly you’ll understand how the full picture works
what digital marketing includes
there’s a bunch of stuff that comes under digital marketing and each one has its own flavor like there’s social media marketing where you post stuff on platforms like facebook instagram linkedin or twitter then there’s seo which is all about helping your website show up on google then you got paid ads where you pay to show your post to more people you also have content marketing where you write blogs or make videos that teach or help people and don’t forget email marketing which is super powerful and helps you stay in touch with your audience
what skills are most useful in the beginning
so you’re just starting out right then go for content writing social media and maybe basic seo these three are easy to learn and super useful no matter what kind of business you’re working with plus you don’t need any special tools just your brain internet and some practice once you feel confident you can try ads and other advanced stuff later on
how long does it take to learn
learning digital marketing isn’t something that takes years if you give it time every day you can start seeing results in just a few weeks now of course you won’t become an expert overnight but you’ll know enough to start doing small jobs or handle your own project and if you stick with it for a few months you can even get good enough to land clients or jobs
where to learn digital marketing without going broke
the good thing is you don’t need a fancy degree to learn digital marketing you just need the right course and a bit of focus now people often ask about digital marketing course fees and yeah that depends on where you learn from some platforms charge a lot while others offer great value at a lower cost online courses are usually cheaper and let you learn at your own pace which is super helpful if you’re working or studying
practice makes everything better
just watching videos or reading guides won’t make you good at this stuff you gotta actually do it try making a fake brand or helping a friend’s small business run a page or write a blog test things try different ideas even if they flop that’s how you learn the more you practice the more confident you’ll get and soon all these fancy terms will start making sense
tools that help you work smarter
there are loads of free and paid tools out there that can help you do your work faster and better like canva for designing posts google analytics to see who’s visiting your site mailchimp for email campaigns and ubersuggest or keyword planner for seo stuff these tools don’t just save time they also teach you what’s working and what’s not so you can keep improving
freelancing and earning from digital marketing
a lot of people who learn digital marketing start freelancing after some time and why not every business wants more customers and not everyone knows how to get them online that’s where you come in even if you start with small projects or part time gigs it can grow into something big and if you stay consistent you can even start your own agency someday or create your own digital product to sell
keeping up with changes in digital marketing
digital marketing keeps changing every few months new platforms come up new rules get added like privacy updates ad limitations and stuff like that so if you want to stay sharp you gotta keep learning follow blogs watch expert videos and maybe join groups where marketers hang out that way you’ll always be a few steps ahead and not stuck using old tricks that don’t work anymore
final thoughts
so yeah digital marketing sounds big but it’s really just a bunch of smart steps anyone can learn you don’t need to be a tech wizard just someone who wants to grow learn and maybe earn a little too and whether you’re doing it for your own project or trying to build a new career it all starts with the first step so stop overthinking and just begin even a basic free course or a good value one can set you up for success and once you understand how it all works from content to ads to seo you’ll feel like you’ve unlocked a superpower
