What is Digital Marketing?
Digital marketing is a comprehensive strategy that uses online channels, digital technologies, and data-driven techniques to promote products and services to a targeted audience. Unlike traditional marketing, which relies on print media and television, digital marketing leverages the power of search engines, social media, email campaigns, and paid advertising to connect with potential customers. Businesses…
gilbertoburns
Anchor Text and Hyperlinks: Best Practices for Effective Linking
Understanding Anchor Text and Hyperlinks Anchor Text: Clickable text in a hyperlink. Typically blue in colour, and underlined to indicate that clicking will take users to another webpage. Hyperlink: Reference to another webpage or resource, either within the same site (internal link) or on a different website (external link). Search engines like Google use anchor…
Katie McGarr